Where Should You Advertise Your Business? Spotbookr on the Authentic Business Adventures Podcast
You have a good product or service, and you need to get the word out. The hard part is deciding where the money should go. Every dollar spent in the wrong place is a dollar that did not bring a customer.
Recently, Spotbookr Founder & CEO Travis Di Lombardi-Spicer was a guest on episode 376 of the Authentic Business Adventures Podcast to talk about exactly that. The episode is titled Where is the best place to advertise your business.
Learning From Your Competitors
As the show describes it, Travis took his marketing experience and started Spotbookr, a tool for finding where your competitors are advertising, so that you can learn from them and either repeat their success or avoid their failures.
The idea at the centre of the conversation is simple. Before spending your own budget to find out what works, look at what others in your market are already doing, and at what they have stopped doing.
What the Conversation Covers
The episode runs just under an hour. Its chapters include:
- Analysing consumer sentiment data
- Helping international brands reach younger audiences
- How people choose brands based on the ads they see
- Understanding your brand's identity and your audience
- Building a unified advertising platform during COVID
- The challenges of marketing for a small business
- How online algorithms personalise ads, and how modern ad tracking works
- Understanding digital impressions
- Brand recognition versus conversion goals
- The importance of targeted advertising
- Trusting your team and your vision
On Advertising That Feels a Little Too Accurate
One moment the show picked out is Travis describing how targeted advertising can be, in the podcast's words, sneaky and a bit creepy but effective:
"And then now you're seeing it and you're like, oh, how convenient. And then we get to turn you into this zombie to go and buy something."
It is a candid description of how well modern advertising works, and a reminder of why transparency about it matters.
Watch or Listen
Watch the full episode on YouTube:
A free audio version is available at drawincustomers.com.