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Frequently Asked Questions

Answers about Spotbookr as a company, our consumer, advertising and business products, our government systems, contracting, and how we handle data.

About Spotbookr

The company

What is Spotbookr?

Spotbookr Inc is a data company. We build and operate databases, data pipelines and reporting systems, and apply them across four lines of work: consumer products, advertising products, business software, and information systems for government agencies.

The company began with advertising data: a platform that observes activity across the major ad networks, normalizes it and makes it searchable. That work produced a general-purpose data platform, which now also runs our consumer savings products and the systems we build for public agencies.

What does Spotbookr do, in practical terms?

Three things, whatever the subject matter:

  • Data engineering — automated collection from many sources, validation, de-duplication and normalization into a common model.
  • Databases and systems of record — relational data models with role-based access, audit history, and migration from spreadsheets and legacy systems.
  • Reporting and analytics — search, dashboards, scheduled reports, public indexes, exports and APIs.

What products and services does Spotbookr offer?

Who does Spotbookr serve?

Shoppers who use our savings tools; brands, agencies, analysts, researchers and developers who use our advertising intelligence, indexes and API; creators and brands in the Media Network; and public agencies and regulated organizations that need a system of record. The sectors we work in are listed on the Industries page.

Where is Spotbookr located and how is it organized?

Spotbookr Inc is a Delaware corporation founded in 2025. Its registered address is 8 The Green, Ste D, Dover, DE 19901, and the team works remotely. More background is on the About page.

Consumer Products

Spotsavr and Hermes

What is Spotsavr?

Spotsavr is our consumer savings platform. It is free, and it lets shoppers discover verified discount codes from creators across TikTok, Instagram, YouTube and more. Learn more about Spotsavr →

What is Hermes?

Hermes is Spotsavr's browser extension for Chrome, Microsoft Edge and Mozilla Firefox. It detects when you're on a checkout page and automatically shows the best verified discount codes for that retailer. One click to apply, zero effort. Hermes is built on Chrome's Manifest V3 architecture, available on the Chrome Web Store, where it is a featured and verified extension, and is free to use — just create a free Spotsavr account to get started. Learn more about Hermes →

Do Spotsavr and Hermes cost anything?

No. Both are free to use. Hermes requires a free Spotsavr account.

Where do the discount codes come from, and are they guaranteed to work?

Codes come from publicly available creator content and from affiliate networks. We verify codes, but brands can expire or restrict them at any time, so we cannot guarantee that a particular code will work or how much it will save.

Does Spotsavr / Hermes collect my personal data?

No. All consumer data from Spotsavr and Hermes is anonymized and aggregated before it enters Spotbookr's analytics pipeline. Hermes collects only checkout-related signals (retailer domain, product categories, order value ranges, discount codes applied) — never browsing history, passwords, payment details, or personally identifiable information. You can opt out through Spotsavr account settings or by uninstalling Hermes. See our Privacy Policy for full details.

How is Spotsavr data used by Spotbookr?

Interactions on Spotsavr and checkout events in Hermes generate behavioral signals. They are stripped of identifiers and aggregated to minimum thresholds before they are used in our commercial analytics, so they cannot be traced back to a person. You can opt out in your Spotsavr account settings.

Advertising Products

Ad Intelligence, indexes, Media Network and API

What is Spotbookr Ad Intelligence?

Our advertising intelligence product. It indexes advertising published through the major platforms' transparency tools, updated daily, and provides cross-platform search, competitor tracking, watchlists, spend estimation, trend detection, creative analysis and brand and agency profiles. See Spotbookr Ad Intelligence →

Which platforms does it cover?

Spotbookr tracks advertising data across Meta (Facebook, Instagram, Messenger, Audience Network), Google (Search, YouTube, Display, Maps), TikTok, and additional networks. Consumer behavior signals come from Spotsavr's coverage of 30+ retailer brands. We're continuously expanding platform and retailer coverage.

Where does the advertising data come from?

Our data comes from three primary streams:

  • Advertising Data — Ingested from official ad transparency tools (Meta Ad Library, Google Ads Transparency Center, TikTok Commercial Content Library). 100M+ data points covering creatives, targeting, spend estimates, and advertiser information.
  • Consumer Signals — Anonymized and aggregated behavioral data from Spotsavr users and Hermes checkout interactions. This includes discount usage, brand engagement, retailer trends, and purchasing patterns.
  • Proprietary Models — ML-powered analysis including spend estimation, performance predictions, creative scoring, trend detection, and cross-source correlation.

Do you scrape data?

Advertising data is sourced from official ad transparency tools and public ad libraries provided by the platforms themselves. Consumer behavior data comes from opt-in interactions on our own Spotsavr platform and Hermes extension. We operate under fair use principles and platform-compliant data access methods.

How fresh is the data?

Advertising data is updated daily from official ad transparency tools and public libraries. Consumer signals from Spotsavr and Hermes flow into the pipeline in near real-time. SBKr Indexes are recomputed daily. Predictive models are retrained on rolling windows to maintain accuracy.

How accurate are the predictions and estimates?

All spend estimates, performance predictions and model outputs are estimates. We continuously improve our models and validate them against known benchmarks, but we do not guarantee accuracy. Treat them as directional guidance, not as verified figures.

What are SBKr Indexes?

SBKr Indexes are our public-facing research indexes that track advertising spend, market activity, and performance benchmarks across major platforms. They use multi-timeframe analysis, growth indicators, and quality adjustments to produce daily benchmarks. The indexes are freely accessible and designed for researchers, journalists, and the public. Learn more about our methodology →

What is the Media Network?

The Media Network connects brands with content creators and with placement inside Spotsavr and Hermes. Brands use it for affiliate campaigns, whitelisting, paid reach and content production. Media Network for Brands →

How does the Media Network work for creators?

Verified creators join for free, receive referral links for participating brand affiliate programs, and earn a share of the commission on validated purchases. Commissions are tracked through the Awin affiliate network and paid through the creator dashboard. Media Network for Creators →

Does Spotbookr have an API?

Yes. Spotbookr offers a RESTful API with endpoints for advertising data, consumer analytics, SBKr Index data, and intelligence queries. Authentication is via API keys with rate limiting. Full documentation, SDKs, and code examples are available on our Developers page.

What's available for enterprise clients?

Enterprise clients get dedicated API access with higher rate limits, custom data feeds, white-label reporting, priority support, and custom integration assistance. We also offer data partnership opportunities for brands that want to contribute first-party data and receive enriched intelligence in return. Learn more about Enterprise →

Can I export data?

Yes. Data exports are available through the API in JSON format and through the platform dashboard in CSV format. Export volumes and formats depend on your access tier. Enterprise clients can configure automated data feeds and webhook integrations.

Do I need to connect my social or advertising accounts?

No. You do not need to connect or grant access to personal social accounts to use Spotbookr. Our platform uses data from official ad transparency tools and our own consumer platforms — you never need to link advertiser or creator accounts.

Business Products

Project Management, Scheduling, CRM and Invoicing

What are Spotbookr's business products?

Everyday business software built on the same data platform as our other products: Project Management, Scheduling, CRM and Invoicing. Each has roles and permissions, an audit history, reports and export.

What does Project Management do?

It keeps projects, tasks and milestones on a shared board. Tasks move from To do through In progress and In review to Done, time is logged against estimates, the project manager approves finished work, and clients can follow progress and comment. See Project Management →

What does Scheduling do?

It gives customers an online booking page that only offers times that are really open. It prevents double-booking and bookings outside working hours, shows each day by staff member, and handles rescheduling, cancellations, services and time off. See Scheduling →

What does the CRM do?

It holds contacts, deals and the conversations behind them. Deals move along a pipeline, every call and meeting is logged with its next step, large deals need a manager's approval to close, and the forecast and win rate are calculated for you. See the CRM →

What does Invoicing do?

It creates invoices from a price list with tax and payment terms, tracks them from draft to paid, records full and partial payments, sends reminders on overdue invoices, and reports who owes what and for how long. See Invoicing →

Can I try the business products?

Yes. Each one has a working demonstration in the browser on the Business Products page. The demonstrations use fictional sample data, keep what you enter only in your own browser, and can be reset at any time.

Government Systems

Six systems with working demonstrations

What does Spotbookr build for government agencies?

Information systems configured to an agency's own processes. Six are presented on our Government Systems page: a Laboratory Information Management System, GIS-based permitting, incident reporting and case management, licensing and inspections, grants management, and public records requests. They rest on the same data platform as our other products.

What does the LIMS do?

It is a Laboratory Information Management System for environmental and analytical laboratories: sample log-in, aliquots and barcoded labels, collection and internal chain of custody, preparation and processing records, instrument result import, quality control and control charts, consumables and reagent traceability, worklists and reports. See the LIMS →

What does GIS-Permitting do?

It is map-driven permitting for several municipalities on one parcel-based database: a public application portal with permit-specific forms, automatic checks against GIS layers such as zoning, wetlands, flood zones and slopes, referral flagging, staff dashboards with per-jurisdiction access, board agendas, mailing labels and automated notifications. See GIS-Permitting →

What does Incident Reporting do?

It is incident reporting and case management for security and public-safety teams: configurable report forms, reporting from the field, evidence management with a locked original and chain of custody, supervisory review, case assignment, controlled distribution, trend dashboards and a full audit log. See Incident Reporting →

What does Licensing and Inspections do?

It handles business and occupational licensing together with inspections and code enforcement: a public application portal, completeness review, fees and receipts, inspections recorded against a checklist with re-inspection, issuance, renewals and suspension, and complaint-driven cases with notices of violation and citations. See Licensing and Inspections →

What does Grants Management do?

It runs a grant program from the funding announcement to closeout: opportunities with budgets and award ceilings, online applications, eligibility screening, panel scoring against weighted criteria, awards checked against the remaining budget, reimbursement claims and payments, progress reports and closeout. See Grants Management →

What does Public Records Requests do?

It tracks public records (FOIA and open-records) requests against their legal deadlines: a public portal with status tracking, routing to departments, document-by-document legal review with cited exemptions, fee calculation, generated response letters, appeals and a public log of completed requests. See Public Records Requests →

Can I try the systems?

Yes. Each system has a working demonstration in the browser on the Government Systems page. The demonstrations use fictional sample data, keep what you enter only in your own browser, and can be reset at any time. They are for evaluation and should not be used for real records.

Are the systems configured for each agency?

Yes. Forms, workflows, roles, reports and terminology are configured around the agency's existing procedures instead of asking staff to change how they work.

Who owns the data in a system you build?

The agency or client does. Records in a client system belong to that client, can be exported in common formats, and are not used in Spotbookr's commercial products, indexes or analytics.

Where are the systems hosted?

In the environment the client already uses. Systems can be deployed in the client's own AWS or Microsoft Azure account, and designated information can stay on the client's own servers in a hybrid arrangement. See Partner Networks.

Can you migrate our existing spreadsheets and databases?

Yes. Migration from Microsoft Access, Excel and other legacy systems is part of how we deliver a system of record.

Contracting

Procurement, standards and partners

Does Spotbookr respond to public solicitations?

Yes. We respond to requests for information, requests for proposals and invitations for bids from state and local agencies and public authorities.

Where is Spotbookr a registered vendor?

A partial list: the State of New York (New York State Contract Reporter), the Port Authority of New York and New Jersey (Bonfire), the State of Illinois (BidBuy), Cook County, Illinois (Bonfire Vendor Portal), the State of Minnesota (Minnesota Supplier Portal) and the State of Oklahoma (Oklahoma Supplier Portal). See Procurement.

What is Spotbookr's D-U-N-S Number?

14-499-7641. The company information a procurement office typically needs, including NAICS codes and registered address, is on the Industries page.

Which NAICS codes describe Spotbookr's work?

518210 (primary), 541511, 541512, 541519, 513210, 519290 and 541910. Descriptions of each are on the Industries page.

Which security standards does Spotbookr follow?

Our security program follows the frameworks published by the U.S. National Institute of Standards and Technology:

  • Aligned with NIST CSF 2.0 Standards
  • Self-Certified NIST SP 800-171
  • NIST Framework Compliant

Details are on the Certifications page.

Which partner networks does Spotbookr belong to?

The AWS Partner Network (APN) and Microsoft's cloud partner program, and we are a partner on the Awin and PartnerStack networks. See Partner Networks.

Which industries does Spotbookr work in?

State and local government, environmental and laboratory science, planning and zoning, public safety and venues, advertising and marketing, and retail and e-commerce. See Industries.

Getting Started

Access and support

How do I get access to Spotbookr?

It depends on what you need. Spotsavr and Hermes are free to install and use. SBKr Indexes are public. Ad Intelligence is available through our Enterprise program and the developer API. For a government or custom system, contact us or try the demonstrations first.

How can I contact Spotbookr?

General inquiries: support@spotbookr.com. Enterprise sales: enterprise@spotbookr.com. Privacy questions: privacy@spotbookr.com. Developer support: developers@spotbookr.com. We respond within 2 business days.

Do you publish case studies or news?

Articles and announcements are on the Blog and News page. Case studies are in preparation.

Is Spotbookr hiring?

Yes! We're actively hiring across engineering, data, design, and developer relations. Check our Careers page for open positions or send your resume to careers@spotbookr.com.

Still have questions?

Reach out to our team and we'll get back to you within 2 business days.

support@spotbookr.com →