Spotbookr Inc · Data company
Data systems for consumers, businesses and government
We build and operate the databases, pipelines and reporting systems behind our own consumer, advertising and business products, and we build the same kind of systems for public agencies.
What we do
Three capabilities, whatever the subject matter
Collecting data reliably, storing it in a structure people can trust, and making it easy to query and report on.
Data engineering
Automated pipelines that bring data in from many sources and make it consistent.
- Scheduled and real-time ingestion
- Validation and de-duplication
- Normalization to a common model
Databases and systems of record
Relational databases designed around how an organization actually works.
- Role-based access and audit history
- Workflows and status tracking
- Migration from spreadsheets and legacy systems
Reporting and analytics
Answers for the people who need them, without a custom request each time.
- Search and dashboards
- Scheduled reports and public indexes
- Exports and APIs
Products and systems
One data platform, four lines of work
Choose a line of work to see what we build and run in it.
Consumer products
Free tools that help shoppers save
Our consumer products find verified discount codes and apply them at checkout. They run on the same catalog and matching engine as everything else we build.
Advertising products
Advertising and market intelligence
For brands, agencies and analysts: searchable advertising activity across the major platforms, public research indexes, a managed creator marketplace and programmatic access.
Business products
The everyday tools a business runs on
For companies of any size: plan projects, take bookings, manage customers and deals, and bill for the work, with roles, audit history and reports built in.
- Project ManagementBoards, tasks, milestones and time against estimates.
- SchedulingOnline booking with no double-booking.
- CRMContacts, deals, follow-ups and forecast.
- InvoicingInvoices, payments, reminders and aged receivables.
- Document SigningSend documents for signature, with a record of who signed and when.
Government systems
Information systems for public agencies
Systems of record configured to an agency's own processes, with the access control, audit history and reporting that public work requires. Each one has a working demonstration.
- Incident ReportingReports, evidence and case management for security teams.
- Program OutcomesLogic models, KPIs, bilingual surveys and impact reports for funded programs.
- LIMSLaboratory information management, from sample receipt to report.
- GIS-PermittingMap-driven permitting across multiple jurisdictions.
- Licensing and InspectionsLicenses, inspections and code enforcement cases.
- Grants ManagementApplications, scoring, awards and payments.
- Public Records RequestsRequests tracked to their legal deadline.
How it works
One platform underneath
Every product follows the same path from raw data to a usable answer. Step through it, and switch the example to see how the same path serves each line of work.
Collect
Scheduled imports, APIs, files and forms bring data in from each source.
Daily imports from the ad transparency libraries published by Meta, Google and TikTok.
Business products
Built around how the work actually moves
Project Management, Scheduling, CRM, Invoicing and Document Signing share one company account, with a role for each person and a record of every change. The records you enter stay yours.
Plan and deliver
A backlog, sprints, boards, timelines and automations in Project Management, for a team of three or a team of sixty.
Book and sell
Online booking that respects every calendar in Scheduling, and every contact, deal and next step in the CRM.
Bill and get paid
Invoices from your price list, payments, reminders and aged receivables in Invoicing.
Government systems
Built on each agency's own process
Systems of record configured to the way an agency already works, with access by role, a full audit history, and migration from spreadsheets and older databases.
Laboratory and field
Sample log-in, chain of custody, quality control and results, in a laboratory information management system.
Land, permits and licences
Map-driven permitting on one parcel database, and licensing with inspections and code enforcement.
Cases, grants and records
Incident reporting and case management, program outcomes for funded programs, grant programs from announcement to closeout, and public records requests.
Advertising data coverage
Built on published transparency data
Our advertising intelligence draws on the transparency data that the major platforms publish, updated daily. It covers campaigns and creatives, never personal user data.
Meta
Facebook, Instagram, Messenger and Audience Network, from the Meta Ad Library.
Search, YouTube, Display and Maps, from the Google Ads Transparency Center.
TikTok
Paid in-feed campaigns and creatives, from TikTok's ad transparency data.
Consumer products
Built on verified savings, not personal data
Spotsavr and the Hermes browser extension find discount codes that creators share and apply the best one at checkout. They never collect passwords, browsing history or personal details.
Spotsavr
A savings platform where shoppers find verified discount codes from creators across TikTok, Instagram and YouTube.
Hermes
A Chrome extension that recognises a checkout page and applies the best verified code for you.
Anonymous by design
What we learn from purchases is aggregated and anonymised: categories and order values, never who you are.
How we handle data
The same principles across every product and system
Whether the records are advertising activity, checkout signals or an agency's case files, they are handled under the same rules.
Privacy by design
Advertising data comes from public, advertiser-disclosed sources. Consumer signals are anonymized and aggregated, and we do not sell personal data.
Controlled access
Role-based permissions, encryption in transit and at rest, and a time-stamped record of who changed what.
Your data stays yours
Organizations we build for keep ownership of their records and can export them in common formats at any time.
About Spotbookr
Spotbookr Inc was founded in 2025 to make large, fragmented datasets intelligible. We started with advertising, building a platform that observes activity across the major ad networks, normalizes it and makes it searchable.
That work produced a general-purpose data platform. Today it runs our consumer savings products, our advertising intelligence products and research indexes, our business software, and information systems built for public agencies.