The Europe Times Profiles Spotbookr on Digital Ad Transparency and European Data Rules
Why do ads sometimes seem to know what we were just thinking about? That question opens a new feature from The Europe Times, which sat down with Spotbookr Founder & CEO Travis Di Lombardi-Spicer to talk about what really happens behind digital advertising.
The article, AI AdTech Firm Envisions a Society Where Digital Ad Transparency Contributes to Sustainability, was written by Mari Fujimori and published on August 6, 2026.
Opening the Black Box
As the feature explains, the inner workings of digital advertising have long been hard to see, because the data is scattered across platforms, brands, agencies and influencers. For the companies buying ads, that lack of visibility is expensive.
The Europe Times describes how Spotbookr approaches the problem:
- Analysing feed advertisements from more than 2,000 brands across more than 150 countries
- Bringing scattered data together to show who is advertising, where, and how
- Reading where the market is heading, capturing trends 48 to 72 hours faster than the market average
The article also covers Spotsavr, our consumer savings app, and how it helps explain not only who is spending on ads, but why they are advertising now and when the next campaign is likely to begin.
Strict Rules as an Advantage
Much of the interview focuses on Europe. Between the GDPR and the EU AI Act, companies working with data in Europe face some of the strictest rules in the world, and many in advertising treat them as a barrier.
The Europe Times reports that Spotbookr sees it differently:
"Di Lombardi-Spicer views the EU AI Act not as a burden, but as a helpful force that clarifies the situation."
The reason, as the article sets out, is that Spotbookr's analysis does not track individuals. It studies broad market trends and combined data. Data gathered by a clean method is data the market can trust, and it is far less likely to become unusable when the rules change.
Transparency and Sustainability
Asked about sustainability, Travis framed it in terms of governance and social impact: being honest about how data is collected, how advertising relationships are shown, and how consumer information is treated. The feature highlights influencer marketing as one area where measuring real results, rather than follower counts and likes, brings accountability to an industry that has lacked it.
People and AI
The article also explores how Spotbookr thinks about the limits of AI. AI is very good at finding patterns in large amounts of past data. It is less good at understanding why a trend started. So AI is used to establish what is happening, and people are brought in to understand why.
It closes with a look at how the company is built: remote-first, focused on results, and deliberate about growing future leaders from within.
Read the Full Feature
Read the full article in The Europe Times here:
AI AdTech Firm Envisions a Society Where Digital Ad Transparency Contributes to Sustainability